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Structure
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From "Data" To "Decision"
The organizations collect information to draw judgments and estimates with respect to its business environment and market involvement (Market research and analysis of competitive scenarios). The organizations use the information collected through a Business Intelligence strategy to increase their competitive advantage.
Pharma Intelligence is the instrument through which to The data is well developed and are used specifically to support the decisions of those who occupy managerial roles (see the evolution of business performance, generate estimates, hypothesize future scenarios and future strategies of response).
Furthermore, data can be analyzed at different hierarchical levels of detail and any other business function: marketing, sales, finance, personnel or other.
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